Hockey is our game. But across the country, Canadians are being shut out of the sport they love.
Why? Because they can't get ice time.
It's too expensive, far away, hard to book, or locked up by others. And they're not alone. People from other ice sports, like figure skating and ringette, struggle with the same problem. But it doesn't have to be that way.
Just imagine what it would be like to provide equitable access to ice for everyone who wants to skate. Think about what that would do for us all. Improve our health. Increase life skills. Build strong communities. And grow the game, for good.
So what's stopping us from making that happen?
Scarcity – of data about who's actually using ice in Canada’s 2900+ rinks.
Culture – of historical practices and beliefs about how to manage ice.
Fear – of asking hard questions and disrupting the status quo.
That's why the FHL created Open Ice – an innovative program to capture and apply data about ice use to create equitable access for ALL.
Two-thirds of the rinks we surveyed don’t have any kind of online booking system. If you don’t know the person managing the ice, you’re out of luck.
Working with community partners, we're developing a standard technology platform to collect and analyze ice-use data to optimize rink management and planning.
As a systems-level solution to the ice access problem, Open Ice creates benefits for everyone, including ice users, managers and municipalities, to:
Ensure that everyone who wants to skate gets the opportunity.
Grow participation in ice sports and recreational programming.
Improve community wellness.
Make better use of publicly-funded facilities.
How Open Ice works.
1. Gather the data
Phase I is to close a foundational gap in Canada's rink infrastructure: the absence of a comprehensive and transparent understanding of ice utilization.
Timeline: Spring of 2024*
2. Apply the data
Phase II is to leverage the consolidated data (as opposed to assumptions) to enable better decisions and create efficiencies around scheduling, infrastructure, usage, funding, etc.
Timeline: Fall of 2024*
Why hasn’t anyone tackled the problem of ice access before?
Because it has historically been seen as everyone’s problem, which makes it no one’s problem. But as an independent non-profit, the FHL is perfectly positioned to take this on. By tapping into our relationships with organizations across the hockey ecosystem, we’re able to bring diverse constituents together to work with experts and innovators from across the country. Through this unique collaboration, we’ll develop an innovative solution to address the root cause of the problem and make lasting, system change that benefits everyone.
The face of hockey is changing.
Enrolment in some demographics is down, while the explosive success of the PWHL is creating a wave of demand for ice access. But if newcomers can’t get on the ice to grow the game, hockey will be in serious trouble.
Open Ice isn't about taking ice away from one group and giving it to another. It’s about combining concrete data with transparency to create solutions and design a future of growth.
Let's work together to unlock our ice potential and make the future of hockey more inclusive and equitable, for good.
Get in touch to discover how Open Ice can transform ice access in your community.
Learn more about the project below.
From Barriers to Breakaways: Unlocking Ice Data for All
Access to ice time is a significant barrier to the growth of ice sports in Canada.
Open Ice Team
We're fortunate to work with diverse community leaders and sports experts from across the country who provide advice and guidance to support our shared goal of ensuring equitable access to ice time for all Canadians while fostering the growth of ice sports.
National Advisory Board
Michelle Aucoin, Managing Director, Sport & Physical Activity & Recreation, Province of Nova Scotia
Mike Field, Executive Director, Hockey Nova Scotia
Yves Hamelin, Executive Director, Equine Register Canada Equine Canada
Steve Mann, Data Scientist, Global Partnerships Director, 4Global
Pat McLaughlin, COO, Hockey Canada
Mark Schrutt, Innovation & Public Sector Research, IDC, Shifting the Balance
Brendon Smithson, Director of Regional Recreation Services, Halifax Regional Municipality
Sasha Tregebov, Behavioural Specialist, Director, The Behavioural Insights Team
Amy Walsh, CEO & Co-Founder, Future of Hockey Lab
Community Experts Board
Kevin Bennett, Manager of Parks and Recreation Facilities, West Hants
Paul Carroll, General Manager, Membertou Sport and Wellness Centre
Kevin Forbes, Technology Lead, Future of Hockey Lab
Jennie Greencorn, Executive Director, Recreation Facilities Association of Nova Scotia
Jen Heddon, General Manager, Cole Harbour Place
Christina Lamey, Cohort Change Maker & President, Cape Breton Blizzard Female Minor Hockey Association
Lindsey MacIntosh, Research and Community Engagement Lead, Future of Hockey Lab
Doug Murphy, Manager of Sport & Scheduling, Halifax Regional Municipality
Matt Oxford, Scheduler, Bedford Blue, Minor Hockey Association
Leanne Rankin, Scheduler, Metro East Inferno Female Minor Hockey Association
Brad Taylor, Technical Director, Hockey Nova Scotia