The Women's Worlds Legacy Development Plan was created from direct engagement with female players on how to better support them and growth the female game.
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The Players Journey mapped the experience of a player from the desire to play to the end-of-year party, and all the touch points in between. This resulted in hundreds of data points on how the customer experience can be improved.

LAB TEAM

We are growing!

​Currently recruiting for: 
Chief Program Officer 
Learning & Evaluation Lead 
Communications Lead 
 
Please check back for more opportunities.

What makes this work different?

This work is community-led. It is not top down.

​Existing staff and volunteers cannot be expected to take on the work of the Future of Hockey Lab in addition to their current workloads. It will be about working alongside the existing minor hockey and female hockey systems.

The lab is employing emerging methodologies at the forefront of social innovation.

​The emphasis will be on data. Developmental evaluation will allow us to learn and iterate more quickly. And all the learning will be open source for anyone to access.

​There is strong intentionality about engaging those who are NOT part of the current system. A new way must be co-created with leadership from those who haven’t felt included.

DANA'S BIO