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Dana is an established leader in the Canadian sports marketing community with 30+ years of experience and, for many years, one of the few women executives in the field. She’s worked with sport properties - CFL, Molson Sports & Entertainment/Molson Indy, and the Toronto Tornadoes (basketball), held executive roles in agencies - MacLaren Momentum, Lang & Associates, and IMG - and spent time client-side at Canadian Tire. She’s led the development of award-winning sponsorship programs including the Chevrolet Safe and Fun Helmet Program and Purolator Tackle Hunger. Throughout her career, she’s collaborated with many of Canada’s most active marketers including General Motors, Molson, TELUS, Purolator, Pepsi, Tim Hortons and RONA. Dana has also served on the Board of the Sponsorship Marketing Council of Canada and has been judge and Chair of the Sponsorship Marketing Awards.
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