National data shows that only one in 10 youth are participating in hockey at some level, and participation in organized hockey has been steadily decreasing. It’s also a sport that has been called out increasingly for its exclusivity and its racism, criticized for focusing disproportionately on the highest levels, while losing sight of the grassroots player experience and all the amazing benefits it can offer.
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In 2018, Hockey Nova Scotia started collecting data to get a better understanding of WHY. This was done through three core bodies of work:
The Players Journey mapped the experience of a player from the desire to play to the end-of-year party and all the touch points in between. This resulted in 460 data points. |
The Women's Worlds Legacy Development Plan that came out of direct engagement with female players on how to better support them and grow the female game. |
The Diversity & Inclusion Task Force resulted in over 1,000 recommendations on how to make the game more friendly and welcoming - importantly, many of these were from folks who have either quit hockey or never been interested in the first place. |
Bottom line: Hockey has some amazing benefits, but they are reserved for a select few. Meanwhile, demographics are changing. For example, a recent Deloitte study reported that by the year 2031, more than one quarter of the Canadian population will be foreign-born.
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MAKE STRIDES WITH US
Imagine a welcoming environment where there is a safe place for everyone – a future that is better for every participant through sport.
Sport leaders have wanted this for years but often get stuck on the “how”.
So we’re going for it. We’re discovering new.
Sport leaders have wanted this for years but often get stuck on the “how”.
So we’re going for it. We’re discovering new.
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